Green Growth: Jacksonville’s Cannabis Boom and Its Impact on Tourism

Jacksonville, Florida, is experiencing a significant economic transformation, driven in part by the growing medical cannabis industry. Since the legalization of medical marijuana in 2016, the city has seen a proliferation of dispensaries and delivery services, contributing to job creation, increased tax revenues, and a boost in tourism.


Economic Growth and Job Creation

The medical cannabis sector in Florida has rapidly expanded, with the state’s industry valued at over $1.2 billion and projections estimating growth to $2.5 billion by 2025. This growth has translated into significant economic benefits for Jacksonville. The city has welcomed several dispensaries, including RISE Dispensary Jacksonville, which opened its doors in September 2024. These establishments not only provide medical cannabis to patients but also create employment opportunities across various sectors, from retail to logistics.

Statewide, the cannabis industry has generated thousands of jobs, with over 15,000 positions supported in 2020 alone. In Jacksonville, the presence of multiple dispensaries and the introduction of delivery services have further amplified job creation and economic activity.


Impact on Tourism

Tourism is a cornerstone of Jacksonville’s economy. In 2024, the city welcomed over 8 million visitors, resulting in an estimated economic impact of $7.4 billion. While medical cannabis tourism is still emerging, the presence of dispensaries adds a new dimension to the city’s appeal. Visitors seeking medical cannabis can now access products conveniently, potentially extending their stays and increasing spending in local businesses.

Moreover, the potential legalization of recreational marijuana in Florida could further enhance tourism. State economists project that such a move could attract 1.4 million new customers and generate between $200 and $400 million annually in tax revenues. This influx of visitors would likely benefit Jacksonville’s hospitality and service industries.


Convenience Through Delivery Services

The introduction of cannabis delivery services in Jacksonville has revolutionized access for patients. Companies like RISE Dispensary offer delivery options, ensuring that patients receive their medications promptly and discreetly. This convenience not only benefits residents but also appeals to visitors who may prefer delivery to their accommodations, thereby integrating cannabis consumption seamlessly into their travel experience.


Looking Ahead

As Jacksonville continues to embrace the medical cannabis industry, its economic and tourism landscapes are poised for further growth. The potential legalization of recreational marijuana could serve as a catalyst, attracting a broader demographic of visitors and stimulating additional economic activity. With strategic planning and community engagement, Jacksonville stands to solidify its position as a key player in Florida’s evolving cannabis market.